Great marketing is essential to real estate. Redfin has always prided itself on the high quality of our listing photography and marketing materials that make our listings shine and drive business to our agents. We’re excited to introduce Marketing Tools, an on-demand marketing platform that makes designing gorgeous marketing materials a breeze. Redfin agents and coordinators can produce professionally designed flyers, postcards, mailers and social media posts in just a few clicks and have physical materials delivered in just 48 hours.
With Marketing Tools, Redfin agents can better support our sellers by delivering beautiful, customized marketing materials even faster. Even better, the self-service platform is built into Agent Tools, Redfin’s all-in-one command center for agents to run their business. Agents and coordinators simply select one of their deals in Agent Tools, click on ‘Marketing Tools’, and choose from a variety of stunning templated designs. Listing photos and other important details automatically populate in the template and can be customized according to individual needs. From there, agents can review, approve, print and share their creation with the world.
“Marketing Tools is a real game-changer for me because it gives me more flexibility and creativity in how I prepare listings,” said Cassie Martin, a Redfin listing coordinator based in Seattle. “Since I work closely with our sellers, I know exactly which home features to highlight and which photos will make the listing shine. I also like that it makes marketing a more collaborative process. We can review materials together with our customers and make updates in real time so that we can get their home on the market and in front of potential buyers even faster.”
Marketing Tools also features designs for Redfin agents to promote their expertise, highlight recent sales, and share client reviews. For busy agents, we’ve made it simple to celebrate closed sales and connect with customers via social media.
“While Redfin agents have always had support from our creative services team, Marketing Tools has really optimized the process of creating sales collateral instantaneously. It saves our agents time and ensures that every piece of content is professional and on-brand,” said Taemi Lim, Director of Brand Design, who led the implementation of Marketing Tools. “This platform also expands the scope of what our in-house design team can do and the speed with which we can support sales enablement for our field organization and the brokerage.”
Automating the marketing process is just one way Redfin uses technology to help our agents work smarter, wow their customers, save time, and close more deals. For a closer look at the tech tools Redfin has designed for agents, read this post.
Ready to expand your real estate toolkit? Check out our real estate careers page or send a note to our recruiting team.
